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Two Yellow Boots

Automated Advertising Revenue

Hospitals Need Funding Reach Millions Audience Statistics

Who We Are Back to Top

Two Yellow Boots is the philanthropic arm of The OTC Group and was specifically created to serve hospitals with two basic premises in mind:

  1. The program needs to be easy to implement given the limited staff and resources available to hospitals.
  2. The hospital needs to be the primary beneficiary with the majority of advertising revenue flowing directly to the hospital.

Advertising Highlights Back to Top

Two Yellow Boots' partnership network provides unprecedented province-wide access to a massive captive audience while providing those hospitals with a majority share of advertising revenues.

  • 2.63 million visitors annually
  • Exposure on 117 screens running 10 commercials (30 seconds each) every 2 hours (once every 12 minutes)
  • With average wait times from 1-4 hours, this equates to 5 to 20 views and 2.5 to 10 minutes of direct advertising to a captive audience of 2.63 million
  • In addition, 7,130 staff spend their full work day, year round in this environment with your message running on 117 screens 120 times per day
  • 7,903,000 impressions per month (based on corporate package)
  • Cost per impression is less than two cents

Our Current Advertising Mix (by way of boot size ratio) Back to Top

Hospitality

Local Business

Insurance

Legal

Automotive

Healthcare


Our Growing Footprint (locations and annual visitors) Back to Top

Access Two Yellow Boots' growing network of hospitals across Ontario to effectively deliver your
marketing messages.

Partners Market Staff Visitors Screens Impressions
Lambton
County
2,500 400,000 32 2,334,000
Middlesex
County
500 300,000 25 650,000
Windsor &
Essex County
770 318,000 14 881,000
Chatham-Kent
& Thamesview
160 200,000 11 295,000
West Toronto &
Etobikoke
1,300 120,000 9 1,140,000

Total

5 Locations 5,230
Staff
1,338,000
Visitors
91
Screens
5,300,000
Impressions

Contact Us

Kevin Barnes

Healthcare Advertising

519.317.9896




5-4350 Castleton Rd, London, ON N6N 0A3. 1-888-799-6827

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