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Two Yellow Boots

Automated Advertising Revenue

Who We Are Back to Top

Two Yellow Boots is the philanthropic arm of The OTC Group and was specifically created to serve hospitals with two basic premises in mind:

  1. The program needs to be easy to implement given the limited staff and resources available to hospitals.
  2. The hospital needs to be the primary beneficiary with the majority of advertising revenue flowing directly to the hospital.

Simplicity Back to Top

What does Two Yellow Boots do for your hospital?

We sell for you

  • recruit corporate and local advertising partners

We administer for you

  • process all payments, send all invoices and forecast revenue generation

We create for you

  • create ad content, update playlists and handle print and digital media

Let Two Yellow Boots manage the marketing, revenue sharing process and graphic design needs.

Flexibility Back to Top

With Two Yellow Boots you can:

  • Use your current hardware
  • Leverage our contacts to acquire new hardware
  • Use your preferred supplier

Two Yellow Boots can facilitate relationships with suppliers of:

  • Screen Hardware
  • Media Players
  • Content Management Solutions
  • Loyalty Partners

Next Steps Back to Top

Schedule your initial meeting with a member of the Two Yellow Boots team today and we can show you the revenue hidden on your hospital walls.

Watershed Process

Much like nature, where creeks and brooks empty into rivers and streams, the Two Yellow Boots process sources local and corporate advertisers and funnels revenue directly into your hospital's budget.

Letter of Intent

  • We recruit corporate and local advertising partners
  • You review hardware and software options (Two Yellow Boots can facilitate)

Contract Signing

  • You install and set up hardware and software

Launch

  • Automated ads and internal hospital messaging kicks off

5-Year
Renewable
Revenue

Results Back to Top

Our philanthropic approach mandates a return of the majority share of advertising revenue to our
healthcare partners.

Over $100,000 in advertising revenue generated in the first year
with our pilot hospital partner, Strathroy Middlesex General Hospital.

Our Current Advertising Mix (by way of boot size ratio) Back to Top

Hospitality

Local Business

Insurance

Legal

Automotive

Healthcare


Our Growing Footprint (locations and annual visitors) Back to Top

Join Two Yellow Boots' growing network of hospitals across Ontario to attract large, corporate advertisers
to your facility.

Partners Market Staff Visitors Screens Impressions
Lambton
County
2,500 400,000 32 2,334,000
Middlesex
County
500 300,000 25 650,000
Windsor &
Essex County
770 318,000 14 881,000
Chatham-Kent
& Thamesview
160 200,000 11 295,000
West Toronto &
Etobikoke
1,300 120,000 9 1,140,000

Total

5 Locations 5,230
Staff
1,338,000
Visitors
91
Screens
5,300,000
Impressions

Contact Us

Kevin Barnes

Healthcare Advertising

519.317.9896




5-4350 Castleton Rd, London, ON N6N 0A3. 1-888-799-6827

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